Use cases
What people use Lua for
Each one names the thing that goes wrong without a tool, and where Lua stops helping.
Marketing campaigns
A campaign runs in a dozen places at once: an email, three social posts, a partner newsletter, a paid placement. They all point at the same page, so the page cannot tell them apart. The question you will be asked afterwards is which one was worth doing again.
Read onAgencies
An agency runs links on behalf of brands that are not its own. Every link a client sees should carry the client's name, not the agency's and certainly not a shortener's, and the numbers have to be exportable when the client asks for them or when the relationship ends.
Read onCreators
A creator publishes the same link in places that are structurally different: a bio field that allows one URL, a video where the link is spoken or shown rather than clicked, a description below it, a story that disappears in a day.
Read onPrint and QR codes
Print is the one place a link becomes permanent. A code on a poster, a label, a badge or packaging will be scanned long after the campaign that made it has ended, and it cannot be edited once it is printed.
Read onDevelopers
Sometimes the shortener is a component rather than a product: links created by a job, read by a dashboard, or driven by an assistant, with nobody opening the screens at all.
Read onNewsletters
A newsletter is mostly links, and every one of them is a chance for a mail gateway to decide the message is not worth delivering.
Read on