Pricing
Every plan sees every click
Analytics are not the upgrade. What you pay for is volume, domains, and the size of your team.
2 months free on yearly
Starter
$19/mo
- 1,000 links
- 50,000 click events /mo
- 10 custom domains
- 25 tags
- 2 team members
Pro
Most picked$49/mo
- 5,000 links
- 150,000 click events /mo
- 50 custom domains
- 100 tags
- 5 team members
Growth
$149/mo
- 20,000 links
- 500,000 click events /mo
- 200 custom domains
- 400 tags
- 10 team members
Scale
$349/mo
- 100,000 links
- 2,000,000 click events /mo
- 500 custom domains
- 1,000 tags
- 20 team members
Free · $0 forever
5 links, 100 click events /mo, no custom domains. Every analytics field, same as the paid plans.
Compare
What actually changes between plans
Five numbers, and nothing else. Every feature below is on every plan, the free one included.
| Feature | Starter | Pro | Growth | Scale | Free |
|---|---|---|---|---|---|
| Links | |||||
| Short links | 1,000 | 5,000 | 20,000 | 100,000 | 5 |
| Custom back-half | Included | Included | Included | Included | Included |
| QR code per link | Included | Included | Included | Included | Included |
| Expiry date and fallback URL | Included | Included | Included | Included | Included |
| Password protection | Included | Included | Included | Included | Included |
| Separate iOS and Android destinations | Included | Included | Included | Included | Included |
| Analytics | |||||
| Click events /mo | 50,000 | 150,000 | 500,000 | 2,000,000 | 100 |
| Country, region and city | Included | Included | Included | Included | Included |
| Device, browser and OS | Included | Included | Included | Included | Included |
| Referrer and UTM parameters | Included | Included | Included | Included | Included |
| Language | Included | Included | Included | Included | Included |
| QR scans counted separately | Included | Included | Included | Included | Included |
| Any date range History is kept, not rolled off | Included | Included | Included | Included | Included |
| Filter by any dimension | Included | Included | Included | Included | Included |
| Domains | |||||
| Custom domains | 10 | 50 | 200 | 500 | None |
| Workspace | |||||
| Team members | 2 | 5 | 10 | 20 | 1 |
| Tags | 25 | 100 | 400 | 1,000 | 1 |
| Developers | |||||
| REST API | Included | Included | Included | Included | Included |
| MCP server for AI agents | Included | Included | Included | Included | Included |
| API tokens | Included | Included | Included | Included | Included |
| Hosting | |||||
| Self-host it yourself Open source, any server | Included | Included | Included | Included | Included |
Lua is open source. If none of these fit, self-host it and pay for nothing but your own server.