Blog
Notes from building a link shortener
What we learn about clicks, domains and analytics, written down so it is useful whether or not you use Lua.
· 7 min read
Why your short links should wear your own domain
A branded short domain is not vanity. It changes whether people click, keeps you out of spam filters, and decides if your links outlive the shortener.
· 7 min read
What a short link actually records on every click
Every click on a short link leaves a trail. Exactly what gets stored, what gets guessed at, how reliable each part is, and what it cannot tell you.