All use cases

Use case

Creators

A creator publishes the same link in places that are structurally different: a bio field that allows one URL, a video where the link is spoken or shown rather than clicked, a description below it, a story that disappears in a day.

What goes wrong

Those placements are invisible to each other. The bio link and the description link point at the same page, so the page reports one number, and there is no way to tell whether the video worked or the profile did.

How it is done here

  1. 01

    One link per placement

    Make a separate short link for the bio, the description and the story. Same destination, different links, so each one keeps its own count.

  2. 02

    Use the QR code on screen

    Every link has one, and scans are counted apart from clicks, so a code held up in a video never gets mixed in with taps from the description.

  3. 03

    Compare them honestly

    Read the links side by side over the same range. The comparison is between your own placements, which is the only comparison that means anything.

What carries it

  • A QR code on every link
  • Scans counted apart from clicks
  • Separate iOS and Android destinations
  • Link expiry for anything seasonal

Where this stops

Lua does not host a link-in-bio page. If you need one page listing several destinations, that is a different product; Lua is the measurement underneath whichever links you publish.

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